Privacy notice

Disruptive Analysis Ltd is the controller of personal information submitted through this website. It provides independent technology analysis, advisory, research, workshops and speaking services. It is based in London, United Kingdom. Privacy enquiries can be made through the website Contact page by selecting “Privacy or data request”.

The website may collect a visitor’s name, email address, organisation, enquiry type, message, submission time and email-delivery status. It may process limited technical information temporarily where necessary to secure the form and prevent abuse. Visitors should not submit unnecessary sensitive personal information.

The information is used to respond to enquiries, assess possible advisory, research, speaking, workshop, media or collaboration work, maintain necessary business correspondence, handle privacy requests, secure the website and prevent spam or abuse.

Disruptive Analysis Ltd relies on its legitimate interests in responding to relevant enquiries and managing its business relationships. Where an enquiry concerns possible services or an engagement, processing may also be necessary to take steps at the visitor’s request before entering into a contract. Form information is not added to a marketing list without a separate choice or request.

Enquiries are delivered to Disruptive Analysis Ltd. Lovable and its underlying hosting, database and transactional-email infrastructure act as technical service providers. Information is not sold. It is not shared with unrelated organisations unless required by law or necessary to deal with the visitor’s request.

Some technical suppliers may process information outside the United Kingdom. Where required, appropriate contractual or other legal safeguards are used.

The backup copy of a website submission is retained for up to 90 days and then deleted. Email correspondence may be retained for as long as reasonably necessary to handle the enquiry, manage any resulting business relationship, resolve disputes or meet legal and accounting requirements. Spam and irrelevant enquiries may be deleted sooner.

Individuals may ask for access to, correction of or deletion of their personal information, or object to or request restriction of certain processing. Requests can be made through the Contact page by selecting “Privacy or data request”. Individuals may also complain to the UK Information Commissioner’s Office.

Disruptive Analysis Ltd does not use contact-form information for automated decision-making or profiling.

This website does not currently use advertising, marketing or behavioural-analytics cookies. Strictly necessary technical storage may be used to operate and secure the website.

This notice may be updated when the website’s services, suppliers or processing change. The “last updated” date above is revised when substantive changes are made.